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Join the Color Revolution

Coloro decodes color as the human eye sees it. By combining 20 years of scientific research with a 100-year color methodology, we created a truly intuitive color system.

intiuitaive coloro system

How it works

Coloro is based on a 3D model where every color is specified by a 7-digit code. This code represents a point where Hue, Lightness and Chroma intersect. The system is built by a 160-step Hue wheel with a vertical axis of 100 Lightness values and a radial range of 100 Chroma values. Together, they create a new model to define human color perception for a potential 1.6 million colors. The only limit is your imagination.

coloro system
coloro methodology

There are 3,500 colors available in the Coloro products. We chose them in collaboration with leaders from across the creative and fashion industries, and of course, talking to consumers.

coloro hue methodology

Hue: There are 160 Coloro Hues – from red to orange, yellow to green, green to blue, and purple.

coloro lightness technique

Lightness: Lightness values go from 00 to 99. By moving up and down the vertical axis, you choose how light your color should be.

coloro chroma tool

Chroma: Chroma stands for saturation. Values go from 00 (non-chromatic colors, black, white and grays) to 99, the maximum value human eye and technology can support. By moving outwards from the center of the Hue wheel, you choose the saturation value of your color.

coloro distance methodology

Each Hue, Lightness and Chroma were chosen at equal steps to reflect the complete spectrum of colors available. As a result, you can streamline choice and communication.

identify color hues

Coloro allows you to select your vision and communicate it easily and accurately to your team members and suppliers. Your vision can become a reality.

coloro segmentation system

Being strategic about color has never been more straightforward with our color system. All Hues can be sorted into low, middle and high Lightness and Chroma segments to create a 9-segment view. Key insights on your color strategy – and that of your competitors – will now be so easy. You'll save time and increase productivity.

Coloro Workspace