Our System

Join the Color Revolution

Coloro decodes color as the human eye sees it. By combining 20 years of scientific research with a 100-years color methodology, we created a truly intuitive color system.

How it works

Coloro is based on a 3D model where every color is specified by a 7-digit code. This code represents a point where Hue, Lightness and Chroma intersect. The system is built by a 160-step Hue wheel with a vertical axis of 100 Lightness values and a radial range of 100 Chroma values. Together, they create a new model to define human color perception for a potential 1.6 million colors. The only limit is your imagination.

There are 3,500 colors available in the Coloro products. We chose them in collaboration with creative and fashion business leaders, and of course, talking to consumers.

Hue: There are 160 Coloro Hues - from red to orange, yellow to green, green to blue, and purple.

Lightness: Lightness values go from 00 to 99. By moving up and down the vertical axis, you choose how light your color should be.

Chroma: Chroma stands for saturation. Values go from 00 (non-chromatic colors, black, white and grays) to 99, the maximum value human eye and technology can support. By moving outwards from the center of the hue wheel, you choose the saturation value of your color.

The different Hue, Lightness and Chroma were chosen at equal steps to reflect the complete spectrum of colors available. As a result, you can streamline choice and communication.

Coloro allows you to select your vision, and communicate it easily and accurately to your team members and suppliers. So your vision can, once and for all, become a reality.

Being strategic about color has never been more straightforward with our color system. All Hues can be sorted into low, middle and high Lightness and Chroma segments to create a 9-segment view. Key insights on your color strategy – and that of your competitors – will be so easy, you'll forget you ever spent so much time on this.

Coloro Workspace