Local Storage seems to be disabled in your browser.
For the best experience on our site, be sure to turn on Local Storage in your browser.
In partnership with our sister brand, WGSN, over the next few weeks we are releasing five key colors for S/S 21, through a series of inspiring videos.
Want to make these colors relevant for your customers?
You can talk to us anytime - email@example.com
Drop 2: A.I Aqua 098 – 59 – 30
Why is it key?
A.I Aqua is our tech-inspired hero color for the season, with a digital quality that’s set to have key relevance in 2021. A.I Aqua will also offer true versatility, working as well in summer as it will in transitional and winter collections. It can look both sporty and trend-forward, making it perfect for designs that inhabit the blurred space between active and fashion, and it has a level of saturation that is ideal for aiding focus before intense activity. As seasons become more unpredictable and fashion styles cross-pollinate more rapidly, we expect this color will have major commercial appeal.
Drop 1: Quiet Wave 072 – 69 – 24
Why is it key?
Greens have been gaining ground for a number of seasons – and in a broader range of hues – but for S/S 21, the freshest tones will gravitate towards cooler levels.
Quiet Wave has an optimistic and futuristic quality, making it a perfect mood-setter for the start of a new decade. The inspiration here is less about nature, and more about technology, and its pale, detached character makes it perfect for aiding mental preparation before physical exertion.
Want to see which colors are coming next?Be the first to know