Five Key Colors S/S 2020

In partnership with our sister brand, WGSN, over the next five weeks we are releasing five key colors for S/S 2020, through a series of weekly inspirational videos.

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"These five tones are set to make the biggest impact in 2020 - a year when the future truly arrives, as advances in science and technology reach the mainstream."
Jane Boddy
Color Director, WGSN

Week 5: Mellow Yellow

Why is it key?
After emerging for three years as a fashion colour, yellow is set to hit mass appeal in 2020 with this deeper, more grounded hue, which taps into the ongoing popularity of baked, earthy tones.

Week 4: Cantaloupe

Why is it key?
This is a milkier, more subdued version of the youthful oranges that have made such noise recently, with a feel-good quality that is perfect for high summer. Cantaloupe also plays into the continuing appeal of typically feminine colors that can cross over into other categories.

Week 3: Cassis

Why is it key?
Cassis fuses the pinks and purples that have made such a huge impact over recent seasons, capturing both the gender-neutral appeal of pink, and the modern appeal of purple.

Week 2: Purist Blue

Why is it key?
This is the latest stage in blue’s evolution from core to fashion color. It is softer and sunnier than the cobalts of recent seasons, but also has a coolness that feels crisp and contemporary.

Week 1: Neo-Mint

Why is it key?
Neo-Mint is a new story for 2020, and evolves from the popularity of soft pastels, established by Millennial Pink. This hue embodies a forward-thinking mood and an almost utopian optimism, as events such as Tokyo’s Olympics and NASA’s Mars Rover bring the future to the present.

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