About Coloro

The Coloro team is made up of experts with vast experience in the color, textile, fashion and creative industry. Having deep knowledge and understanding of the challenges that working with color brings, we're driven by the vision of helping individuals in creative industries realize their full potential. You may know that feeling of having had a vision of what it is you want to produce, but frustratingly the end product is not what you envisioned. We've been there, too. And it was this frustration which drove us to pursue the Coloro project.

Coloro was born from a joint venture between Ascential, the global b2b information company, and China Textile Information Center (CTIC). We had the opportunity to work with the trend hunters and creative minds of sister brands WGSN, the global trend authority, and Cannes Lions, the Festival of Creativity. An advisory panel made up of around 80 global industry leaders from across the textile, fashion, lifestyle, design and consumer goods companies advised our team along the journey to make sure that we were producing a product that would make working with color more comprehensive, accurate and creative. Subsequently, Coloro is a product for the creatives, made with the creatives.

The color experts at CTIC led 20 years of consumer research which, when married with our own industry research, allowed us to launch our ground-breaking, user-centric color system. CTIC is also responsible for the production of all our products from its factory in China.

We're so excited about Coloro and we hope you are, too. Please get in touch if you want to know more about it.